Search Engine Optimization and Positioning

Search Engine Optimization (SEO), also known as Search Engine Positioning, is the process of improving your website to achieve higher rankings on major search engines like Yahoo! and Google. The goal of SEO is to put your company’s website on the first page of search engine rankings. The end result? More targeted traffic to your website, resulting in leads and new clients.

It’s not an exact science.

Every SEO company approaches this process differently. OneStop takes the time to understand your business, your industry, your unique strengths and weaknesses, your target market and other factors. We work with you to develop and refine a target list of keywords and search phrases customers are using to locate businesses like yours. We optimize your site to rank well for each phrase on the major search engines. We then monitor and tune your site until the desired results are achieved.

You can spend your online marketing budget on pay-for-click advertising and banner ads, or you can optimize your site to achieve “natural” search results. Search Engine Optimization is the most powerful and cost‑effective method of advertising on the web because it puts your business directly in front of the people who are actively searching for the products and services you offer. SEO delivers the biggest bang for your buck online, period. We can also help you manage your pay-per-click (PPC) campaign, but our first step will always be to optimize your website.

  • Search engine marketing was rated as the most effective means of promoting a Web site, beating banner advertising, e-mail, and off-line promotion.

    (WebCMO survey)

  • 84.8 percent of Internet users find out about Web pages from search engines.

    (Graphics, Visualization & Usability Center (GVU) 10th User Survey)

  • 92% of online consumers use search engines to shop and/or purchase online.

    (NPD Group report)

Ready to GET SEEN?

Contact us to drive more targeted traffic to your website.

Client Case Study

Lucy Ivanoff, Esq. hired us for Search Engine Optimization in March of 2010 for her company, Ivanoff Law. In just three months, her rankings on major search engines like Yahoo! and Google jumped dramatically.

Higher search engine rankings have meant more targeted traffic to Lucy’s site, and a steady stream of new clients for her business.